Interview With Basim Shami CEO of Farouk Systems

Congratulations Ms. Colombia Paulina Vega, the new Miss Universe 2015! At a Miss Universe media event this past weekend, I had the pleasure of meeting and interviewing Basim Shami, CEO of Farouk Systems about their revolutionizing CHI products and some exciting news. Farouk Systems has been a proud sponsor of Miss Universe for a decade now!

Can you tell me a little bit about how the CHI products came to be?

There were hair tools that was made with regular metal, it used to burn and damage hair. We wanted a solution for that, so we created the ceramic flat iron which revolutionized the industry. We continued to add more products to the line. Now we have curling irons with ceramic infused with some titanium and many more exciting products.

Farouk systems has been a proud sponsor of Miss Universe for 10 years now! What is that one thing that makes you keep coming back to Miss Universe as a sponsor every year?

We’re in the same industry. We represent beauty, and we are a professional beauty company. Our products are sold in over 132 countries. So, it’s a great partnership.

What makes the CHI Miss Universe Style Illuminate products different from the other Farouk Systems products?

It was inspired by doing the girls’ hair behind the scenes and backstage. We created the product line to achieve those kind of looks. Very on the go, easily achievable hair that looks beautiful.

Are there any exciting new Farouk Systems products coming out in the future?

Actually we are announcing the new Kardashian and Farouk Systems collaboration on Thursday. Everyone asks us, how can we get the Kim Kardashian hair? So, we talked to the girls and created the products for the fans. The products will be available officially on the ULTA shelves in May 2015.